80% of consumers say they are more likely to purchase a product after trying it at an event.

87% report that they would purchase a product because a company supported an issue they care about.

Product sampling and cause-related marketing are two proven strategies for acquiring new customers, brand loyalty, and sales. SamplingForGood leverages the combined power of both for brands who want to reach the hands and hearts of target audiences when most receptive. Our vetted network includes events held by schools, charities, and exempt organizations across the United States and Canada, with direct access to otherwise difficult- or expensive-to-reach audiences of school communities, affluent shoppers, 21+ up, golfers, runners, women, and more.

 
 

GO SOCIAL (GOOD) WITH PRODUCT SAMPLING LIKE:

 
 

How It Works: 3 Easy Steps

 

Getting your product to targeted events is as easy as 1, 2, 3!

1. PROFILE

Brand Assets: Your logo, brand story, social media handles, and preferred posts for event organizers to share.

Product Details: Provide product images, descriptions, lot sizes, handling instructions, and fulfillment preferences

Target Audience: Set criteria for location, demographics, reach, event types, and more

2. OPPORTUNITIES CONFIRMED

The SamplingForGood team secures events that match your criteria from our vetted network

3. FULFILLMENT & PROMOTION

Use your own brand ambassadors for in-person activation OR simply drop-ship for event staff distribution. Event attendees are surprised and delighted, and you are thanked!

 
Having a platform like this definitely makes my job easier. The quality of events that I’m getting connected with is great, and the people I’m meeting are priceless.
— Sam, Senior Marketing Manager at Uber
 

Choose the PLAN that's right for you 

Curious about events you’re missing? Request a demo!

 
 
 
 

Are you a startup brand with <$1MM in total sales? We offer a FREE DIY platform option because we believe in long-term relationships and helping you grow by sampling! Simply commit to sampling at a minimum of 10 events of your choice per month and apply here.

 

Our Network

 

When you join SamplingForGood, you have direct access to our vetted network of 15,000+ grassroots events, along with their attendee demographics, across the U.S. and Canada each year.

 

Types of Events:

Runs & Races

Festivals

Galas

School Carnivals

Health Fairs

Golf Tournaments

Conferences

Qualified By:

Markets or Zip Codes

Expected Attendance Levels

Ticket Price

Attendee Ages & Genders

Schools by Grade Levels

Special Interests

 

Where are upcoming opportunities?

 
 
Just wanted to let you know how grateful I am to your site. I would certainly use it again.
— Megan Licursi, Principal, Megan Licursi Marketing Communications
 

The SamplingForGood Advantage

 
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BRAND ALIGNMENT

SamplingForGood is the only tool designed to help brands add social impact to product sampling. Find the perfect organizations to align with from our vetted network of 13,000+ events each year.

Already receiving requests for product donations? Vetting incoming requests is included!

EVENT-BASED SAMPLING

Don’t waste product, manpower, and money on non-targeted audiences. Effectively reach your ideal customer by leveraging events they’re already attending. SamplingForGood lets you filter opportunities by demographics, geography, reach, and more.

Plus, your brand reputation will get an extra boost by supporting causes that attendees care about.

 
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EASY EVENT ACTIVATION

SamplingForGood offers brands two easy ways to do in-person activationsdrop-ship samples directly to event organizers for volunteer distribution or inclusion in gift bags, or send your own team of brand ambassadors.

Engaging with a community united around a common cause has never been easier!

SIGNIFICANT COST SAVINGS

Avoid expensive sponsorship fees while gaining access to hard-to-reach niche audiences like PTAs, schools, festival-goers, and runners. You may even qualify for a tax deduction!

Unlike most other product sampling channels, with SamplingForGood there are no unit fees and inventory minimums. That means even emerging and startup brands on a budget can use our cost-effective, self-service platform and maintain control of valuable inventory.

 
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STREAMLINED WORKFLOW

SamplingForGood vets event contacts, collects detailed event data, and gives you access to thousands of pre-screened opportunities at once. Set up automated alerts and responses to make sure you never miss a qualified event.

Prefer to use coupons and discount codes? Set up e-delivery for easy mass distribution by e-promotion or print to reach millions of consumers quickly.

EFFORTLESS REPORTING

Measure your ROI and workflow with real-time tracking of commitments by location, reach, shipping status, downloadable reports, and automated exports.

Request custom API’s to seamlessly integrate SamplingForGood with your existing systems and databases.

 
We were getting literally dozens of requests a week. As we’ve grown, we’ve had to adjust the way we organize it. [SamplingForGood] has been a really good solution.
— Lucy Postins, Founder & CEO of The Honest Kitchen