Did you know that 80% of consumers say they are more likely to purchase a product after trying it at an event? And that 87% report that they would purchase a product because a company supported an issue they care about? These staggering numbers can’t be ignored by marketers. Product sampling and cause marketing are two proven strategies for acquiring new customers, driving sales, and increasing brand loyalty.

SamplingforGood is the only platform tHAT PUTS the combined power of product sampling and cause marketing IN YOUR HANDS.

It’s one thing to get into the hands of potential customers, but another to stay in their hearts. SamplingForGood makes it easy to place products in front of your target audience when they’re most receptive. Our network includes hard to reach demographics like parents, schools, and religious organizations. With SamplingForGood, you can meet your ideal customers where they are, with or without street teams.

 
 

brands WHO HAVE ADDED SOCIAL IMPACT TO THEIR SAMPLING

 
 

… AND MORE!

Our Network

 

When you join SamplingForGood, you have direct access to our vetted network of 13,000+ grassroots events across the U.S. and Canada each year, complete with marketing data that matters to you.

 

Types of Events You’ll Find:

Runs & Races

Festivals

Galas

School Carnivals

Health Fairs

Golf Tournaments

Conferences

Qualify Events By:

Markets or Zip Codes

Expected Attendance Levels

Ticket Price

Attendee Ages & Genders

Schools by Grade Levels

Special Interests

 

Where are UPCOMING event OPPORTUNITIES?

 
 
Just wanted to let you know how grateful I am to your site. I would certainly use it again.
— Megan Licursi, Principal, Megan Licursi Marketing Communications
 

How It Works: 5 Easy Steps

 
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1) Your Brand Profile

Give us your logo, story, social media handles, and sample posts to make it easier for events to share.

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2) Product Profiles

Provide product images and specs, desired reach, lot sizes, and pickup/delivery preferences to streamline logistics.

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3) Define Your Target Audience

Narrow down prospective events by location, audience demographics, attendance, and much more.

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4) Events are Selected and Confirmed

We handle all the work of finding events to meet your needs from our proprietary database.

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5) Delivery: Your Own Brand Ambassadors or Drop-Shipping

Choose to receive weekly picklists for drop-shipping directly to events for distribution, or send your own team for in-person activation.

 
Having a platform like this definitely makes my job easier. The quality of events that I’m getting connected with is great, and the people I’m meeting are priceless.
— Sam, Senior Marketing Manager at Uber

The SamplingforGood Advantage

 
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BRAND ALIGNMENT

SamplingForGood is the only tool designed to help brands add social impact to product sampling. Find the perfect organizations to align with from our vetted network of 13,000+ events each year.

Already receiving requests for product donations? Vetting incoming requests is included!

EVENT-BASED SAMPLING

Don’t waste product, manpower, and money on non-targeted audiences. Effectively reach your ideal customer by leveraging events they’re already attending. SamplingForGood lets you filter opportunities by demographics, geography, reach, and more.

Plus, your brand reputation will get an extra boost by supporting causes that attendees care about.

 
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EASY EVENT ACTIVATION

SamplingForGood offers brands two easy ways to do in-person activationsdrop-ship samples directly to event organizers for volunteer distribution or inclusion in gift bags, or send your own team of brand ambassadors.

Engaging with a community united around a common cause has never been easier!

SIGNIFICANT COST SAVINGS

Avoid expensive sponsorship fees while gaining access to hard-to-reach niche audiences like PTAs, schools, festival-goers, and runners. You may even qualify for a tax deduction!

Unlike most other product sampling channels, with SamplingForGood there are no unit fees and inventory minimums. That means even emerging and startup brands on a budget can use our cost-effective, self-service platform and maintain control of valuable inventory.

 
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STREAMLINED WORKFLOW

SamplingForGood vets event contacts, collects detailed event data, and gives you access to thousands of pre-screened opportunities at once. Set up automated alerts and responses to make sure you never miss a qualified event.

Prefer to use coupons and discount codes? Set up e-delivery for easy mass distribution by e-promotion or print to reach millions of consumers quickly.

EFFORTLESS REPORTING

Measure your ROI and workflow with real-time tracking of commitments by location, reach, shipping status, downloadable reports, and automated exports.

Request custom API’s to seamlessly integrate SamplingForGood with your existing systems and databases.

 
We were getting literally dozens of requests a week. As we’ve grown, we’ve had to adjust the way we organize it. [SamplingForGood] has been a really good solution.
— Lucy Postins, Founder & CEO of The Honest Kitchen
 
 
 
 
 

Are you a startup brand with <$1MM in total sales? We offer a FREE DIY platform option because we believe in long-term relationships and helping you grow by sampling! Simply commit to sampling at a minimum of 10 events of your choice per month and apply here.