Did you know that 80% of consumers say they are more likely to purchase a product after trying it at an event? And that 87% report that they would purchase a product because a company supported an issue they care about? These staggering numbers can’t be ignored by marketers. Product sampling and cause marketing are two proven strategies for acquiring new customers, driving sales, and increasing brand loyalty.

SamplingforGood is the only platform tHAT PUTS the combined power of product sampling and cause marketing IN YOUR HANDS.

It’s one thing to get into the hands of potential customers, but another to stay in their hearts. SamplingforGood makes it easy to place products in front of your target audience when they’re most receptive. Our network includes hard to reach demographics like parents, schools, and religious organizations. With SamplingforGood, you can meet your ideal customers where they are instead of relying on hit-or-miss street team marketing.

 
 

brands adding SOCIAL IMPACT TO THEIR SAMPLING

 
 

… AND MORE!

How It Works

 

SamplingforGood is designed with marketers in mind, whether you are centrally managing campaigns, have a team of ambassadors ready to go, or are just getting started. Our self-service platform matches your product with a custom audience in just a few clicks. Getting products into the hands of your most desired consumers has never been more efficient and affordable!

 

get started in 5 simple steps:

 
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1) Create Your Brand Profile

Fill out your basic information, along with social media account and hashtag preferences, so promotion reminders to event leaders can be automated.

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2) Add/Update Your Inventory

Once your company is approved, click on My Items to add your sample inventory. Include details like quantity, value, and preferred delivery method.

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3) Specify Your Target Audience

Narrow down qualifying events by location, audience demographics, size, and more.

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4) Select Events and/or Respond to Requests

Reach out to your customized list of qualifying events, and/or let them find you, directly through our platform.

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5) Drop-Ship Items or Send Ambassadors

Upon your approval, organizations are sent instructions for delivery or pickup options. Save money by letting event staff distribute your samples for you, or send your own team of ambassadors for in-person engagement.

 
Having a platform like this definitely makes my job easier. The quality of events that I’m getting connected with is great, and the people I’m meeting are priceless.
— Sam, Senior Marketing Manager at Uber

The SamplingforGood Advantage

 
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BRAND ALIGNMENT

SamplingForGood is the only tool designed to help companies add social impact to their product sampling. Find the perfect organizations to align your brand with from our vetted network of 10,000+ events each year.

Already receiving requests for nonprofit activations? It’s easy and free to transition incoming requests to our platform for vetting.

EVENT-BASED SAMPLING

Don’t waste product, manpower, and money on non-targeted audiences. Effectively reach your ideal customer by distributing samples at events they’re already attending. SamplingForGood lets you filter by demographics, geography, reach, and more.

Plus, your brand reputation will get an extra boost by supporting causes that attendees care about.

 
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EASY EVENT ACTIVATION

SamplingForGood offers users two easy ways to distribute product. Drop-ship samples directly to event organizers for distribution or inclusion in gift bags, or send your own team of brand ambassadors for in-person activations.

Engaging with a community of people united around a common cause has never been easier!

SIGNIFICANT COST SAVINGS

Avoid expensive sponsorship fees while gaining access to hard-to-reach groups like PTAs and schools. You may even qualify for a tax-deduction!

And unlike traditional agencies, SamplingForGood doesn’t charge a fee per sample or enforce inventory minimums. That means even emerging brands and startups can use our platform cost-effectively.

 
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STREAMLINED WORKFLOW

SamplingForGood reviews contacts, collects detailed event data, and gives you access to thousands of pre-screened opportunities. Set up automated alerts and responses to make sure you never miss a qualified event.

Coupons and discount codes can also be set up within our system for easy mass distribution by e-promotion or print.

EFFORTLESS REPORTING

Measure your ROI with real-time data on sampling totals, downloadable reports, and automated exports.

We also offer custom API development to seamlessly integrate SamplingForGood with your existing databases and systems.

 
We were getting literally dozens of requests a week. As we’ve grown, we’ve had to adjust the way we organize it. [SamplingForGood] has been a really good solution.
— Lucy Postins, Founder & CEO of The Honest Kitchen

Our Network

 

When you join SamplingForGood, you also have access to our database of 10,000+ verified cause-driven events across the U.S. and Canada each year. Each user is carefully vetted so you can be confident that you are aligning with authorized event leaders.

 

Types of Events:

Runs & Races

Festivals

Galas

School Carnivals

Health Fairs

Golf Tournaments

Conferences

Target Events By:

Markets or Zip Codes

Expected Attendance Levels

Ticket Price

Attendee Ages & Genders

Schools by Grade Levels

Special Interests (parents, active people, animal lovers, and more)

 

Where are UPCOMING event OPPORTUNITIES?

 
 
Just wanted to let you know how grateful I am to your site. I would certainly use it again.
— Megan Licursi, Principal, Megan Licursi Marketing Communications
 
 
 
 
 

No minimum commitment and no credit card needed

Ensure constant brand visibility where you want it most, without the effort.